Quick note: The Harley‑Davidson Bar & Shield is a registered trademark. Logos are often protected by trademark even when vector files circulate online. Only use these assets in ways that don’t imply endorsement and that comply with Harley‑Davidson’s brand and media rules. This page includes guidance for lawful use.
Table of Contents
Quick Downloads (SVG)
Color Bar & Shield (official colors)
Black‑and‑White / Monochrome variant
Brand‑Correct Colors (for reference)
For editorial graphics, the classic Harley‑Davidson Bar & Shield typically uses the following color values:
- Orange bar:
#F58220
| Hex code | #F58220 |
| RGB values | (245, 130, 32) |
| CMYK values | (0, 60, 100, 0) |
- Black shield/background:
#2B2E33
| Hex code | #2B2E33 |
| RGB values | (43, 46, 51) |
| CMYK values | (0, 0, 0, 100) |
- White lettering (where applicable):
#FFFFFF
Official Guidance & Legal Notes (Read Before Using)
- Trademarks still apply: Even if a logo SVG is widely available, the Bar & Shield mark is protected by trademark. Don’t use it in a way that suggests sponsorship, partnership, or that places it on merchandise without permission.
- Media‑kit limitations: Harley‑Davidson’s media sites provide assets for accredited journalism and editorial coverage. They typically prohibit redistribution for other purposes. Use editorially, not for commercial products.
- Fair/Editorial use example: Citing the brand in a news post, review, or historical article (like this one) with the logo shown to identify the brand is typically editorial use. Avoid placing the logo on products, shirts, decals, or downloadable packs for resale.
- When in doubt: If your use is commercial or brand‑adjacent (e.g., you run a store, make merch, put the logo in your app UI), get written permission or a license from Harley‑Davidson.